St. Petersburg Foundation for SME Development

Duration: 2 days
Language: Russian

Who should attend

Directors and managers of companies planning to start export activities

Objectives

To acquaint the participants with the problems of company export activities and to present foreign markets entering methodology

Seminar topics

Day 1:

• Process of starting export activities and problems of export activities
• Choice of target country for export activities
• Assessment of the company export potential (export diagnostics), drawing up export profile
• Problems of intercultural business communication and possible solutions

Day 2:

• Organising company export activities
• Export marketing plan as a strategic planning tool
• Market channels and schemes for entering the foreign market

During the seminar: slide presentation, practical assignments, discussions, small group activities and more!