St. Petersburg Foundation for SME Development

Duration: 1 day
Language: Russian

Who should attend

Managers of the companies conducting international economic activity, directors of joint ventures

Objectives

To provide a tool for intercultural differences analysis and form skills for work with foreign partners

Seminar topics

•  Intercultural business as a key element of international business
• Culture, cultural values and business culture and its role in international business (Analysis of factors defining national culture, classification of countries according to 5D model)
• 5D model as an instrument for understanding cultural differences
• Conducting negotiations and sales with foreign partners
• Problems of intercultural business communication and possible solutions

During the seminar: slide presentation, practical assignments, discussions, small group activities and more!