St. Petersburg Foundation for SME Development

Duration: 2 days
Language: Russian

Who should attend

Top managers and marketing managers of the companies operating on international market.

Objectives

To acquaint the participants with international marketing methodology and review case studies in order to understand export related problems and their possible solutions

Seminar topics

Day 1:

• International company marketing mix
• Designing range of goods
• Developing price policy
• Market channels and schemes for entering the foreign market
• Sales promotion abroad

Day 2:

• Intercultural management as a key element of international business
• Culture, cultural values and business culture and their role in international business
• 5D model as an instrument for understanding cultural differences
• Carrying out negotiations and sales with foreign partners
• Problems of intercultural business communication and possible solutions
• Drawing up the export marketing plan and export profile

During the seminar: slide presentation, practical assignments, discussions, small group activities and more!