St. Petersburg Foundation for SME Development

1. Market scan

Goal: to obtain basic information about market and key players for operational decision-making
Delivery time^*: from 2 weeks to 1,5 months
Approximate report length: 10-15 pages
Regular report contains:
- Short description of the market segments
- Major brands and trademarks presented on the market
- Price range within segments
- Key market characteristics (level of competition, distribution channels, publicity and promotion)
- Estimation of perspectives in market development and new market player appearance
Stages of the possible project 
Approximate price^*: from 1 500 Euro

2. Market research

Goal: to obtain basic information about market and key players for strategic planning purposes
Delivery time^*: from 1 month
Approximate report length: 30-40 pages
Regular report contains:
- Market statistics
- Demand analysis (market segmentation, consumption analysis)
- Supply analysis (benchmarking)
- Distribution channels analysis
- Barriers to enter the market
- Recommendations on the marketing strategy for the Customer's company
Stages of the possible project
Approximate price^*: 2 500 - 5 000 Euro

^*Notes:

• More precise determination of the dates is made depending on the following parameters: branch specific features and research depth, need to translate into foreign language, additional special demands of the Customer.
• Toughening of the dates is compensated with the increase of the price.
• The price from the range offered is to be specified after agreement on the Terms of Reference.
• The price quoted above are only for the Saint Petersburg market. In case of the contract for research in other regions of the Russian Federation or foreign markets, the price increases.