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Stages of the possible projects in marketing projects PDF Print E-mail

The work plan is formed according to the following stages:

  • Stage 1 - Negotiations and agreement on the Terms of Reference for the research 
    Result of the stage: Approved text of TOR, price specification and signing of the contract for the research 

  • Stage 2 - Collection of the secondary information on the specified market by means of Internet, periodicals and other information sources 
    Result of the stage: Market information for further analysis 

  • Stage 3 - Collection of the initial information by means of field research 
    Result of the stage: Market information for further analysis 

  • Stage 4 - Processing and analysis of the information collected 
    Result of the stage: Conclusions on the research results (recommendations on target segments selection, forming the strategy, marketing plan, etc.)
     
  • Stage 5 - Report preparation 
    Result of the stage: Report on the research conducted both printed and in electronical version 

  • Stage 6 - Presentation of the report to the Customer, corrections 
    Result of the stage: Signed act of work execution, final settlement of accounts with the Customer 
 

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